Sunday, January 5, 2014

Italian Designers

Domenico Dolce & Steffano Gabbana

Dolce was born on September 13, 1958, in Polizzi Generosa, and Gabbana was born on November 14, 1962, in Venice. Dolce, who studied fashion design and worked for his family's small clothing factory, grew up in a small Sicilian village, while Gabbana, a trained graphic designer, grew up in Milan.Domenico Dolce and Stefano Gabbana first met in Milan in 1980 when working as assistants in an atelier in Venice. They began to do freelance design in 1982, when they began doing business together.In 1985, they showed their first major women’s wear collection in Milan entitling it "Real Women". Their earliest designs consisted of unstructured clothing with complicated systems of fastenings. The collection was practically home-made, with all the family pitching in to help out with the tailoring.Four years later, they revealed their premiere menswear collection and opened a women’s boutique in Milan.

By 1987, inspired by classic southern Italian cinema of the 40's and 50's, they created a collection marked by romanticism and voluptuousness, the full skirts, ruffled blouses and lace shawls of Sicilian women, met with immediate success. They used religious themes, rosary beads, little black dresses, headscarves, and fishing village baskets to support this theme. Their inspirational figures include Italian actresses Sophia Loren and Anna Magnani.
In 1988, Dolce and Gabbana signed an agreement with the Kashiyama group for distributing their designs in Japan. Also in 1990, they started designing for the Complice line for the Genny Group in Milan. 

In 1991, Madonna popularized their rhinestone-covered bodice.
They have been awarded the Woolmark Award in 1991 and the Best Feminine fragrance of the year in 1993. They are the number one designer of choice in Hollywood. Whitney Houston, actress and singer, recently got her tour costumes all made at Dolce and Gabbana, and of course, she is not waited on by any old shop assistant. Stefano and Domenico fit her personally.
The private life of Gabbana and Dolce’s affairs became public in 2004, when they officially announced their separation. The company will still stay the same, and they will continue to design together. Dolce & Gabbana’s aesthetic is anything but coy: They will gleefully squeeze as much excess as is humanly possible into each showstopping piece - whether a jacket, dress, or suit. Yet they also have a huge sense of irony and whimsy. The spirit of their work is Jean Paul Gaultier. "Dolce & Gabbana’s way with a corset has become emblematic of their love of va-va-voom dressing and their awesome tailoring talents. Many of their designs are adapted from traditional women's clothing from a pre-feminist era, which they glamourize and modernize.
Domenico Dolce and Stefano Gabbana.The fashion house's flamboyant looks (think animal prints and pink fur) have been a mainstay of both the catwalk and the party scene since the two men launched the company 28 years ago.

                                                     
 Dolce and Gabbana's Collection











































































Ricardo Tisci

From left: Liv Tyler, Riccardo Tisci, Kanye West, Karolina Kurkova, Florence Welch, and Liya Kebede.
Ricardo Tisci is known for his sensual ,dark and goth collections .Tisci was born in Taranto, Italy. The city of Taranto is said to be mythologically tied with mermaids and marines, which often influences Tisci in his collections for both Givenchy ready-to-wear and haute couture. 

After graduating from London's Central Saint Martins College of Art and Design in 1999, Tisci worked for a succession of companies such as Puma and Coccapani before signing a three-year contract with Ruffo Research, which launched the careers of a plethora of fashion designers, such as Sophia Kokosalaki. 


Once his contract had expired in July of 2004, Tisci began to work on his own collection, which he exhibited for Milan Fall 2005/2006 Fashion week. Shortly after, he was appointed by Givenchy as the creative director and made the following statement "I am delighted to join Givenchy and very proud to be able to bring my vision to this prestigious French haute couture house, whose history inspires me." On February 28th 2005, Riccardo Tisci was officially appointed as the creative director of the Haute Couture, ready-to-wear and accessories lines for Givenchy. Givenchy boss Marco Gobbetti, spoke of Tisci's appointment as being a "perfect fit for us". Gobbetti adds, "He [Tisci] has an elegance that is very modern, very contemporary and romantic at the same time". 


Unlike the various designers before him who succeeded Mr. Givenchy himself, Tisci has encountered great success, both critically and financially. Especially in the realm of Haute Couture. Riccardo Tisci's runway presentations are highly stylized in terms of architecture and space. His collection for Givenchy often mixed influences,genders,fabrics,designs and prints brings out deeply romantic, eccentric and gothic dark pieces and these masterpieces have earned him a worldwide fame.He also designs the Haute Couture collection for Givenchy.Though he earned his reputation for his trademark looks but yet he is very versatile and changes the look of his clothes every year and is also a trend setter.

Ricardo Tisci, he brings unique and eccentric look in  fashion


Ricardo Tisci's Collection for Givenchy




























































           
Roberto Cavalli

Roberto Cavalli , Florentine ,was born in 1944. He attended the Florence Art Academy. He is the grandson of Guiseppe Rossi, the great Florentine impressionist painter.Cavalli started his career in 1965 when he was 21 years old, painting T-shirts with a girl he knew from art school. Then he set up a factory to do the printing, with a few young men, then by accident in the early 1970's he began to paint on skin which was the first time anyone had done it. The girls who summered at Capri and St. Tropez adored it. Italian Vogue took notice of the young Cavalli.

In 1977 Roberto was invited to judge a Miss Universe contest, and met one of the contestants Eva who became his wife and mother of their 3 children. She started by helping with the knitwear garments and now helps with all the projects at the Cavalli factory.For 20 years Cavalli has been making sexy garments which have been very successful in Italy and other European countries.

In 1999 the opening of a store on Madison Avenue, in New York, whipped up great momentum. All the New York girls started wearing Cavalli jeans. Hot girls in hot places identified with the high glam sensibility of Cavalli's clothes.Over 750 labels presented menswear collections in the Palazzo Pitti, Florence, Italy, for Fall 2002. Cavalli was the show's favourite saluting his 20 year career. Cavalli himself opened a brand new boutique in the city's historic centre.In October 2002, in New York, the Fashion Group International voted Cavalli as the Designer of the Year, at a glittering function attended by all the New York fashion celebrities. He accepted the award gratefully saying "This means America accepts me".

Roberto is planning to follow Tom Ford into films, he has teamed up with Italian film director Dino de Laurentiis to produce a film on Boccaccio's "Decameron" and is investing some $ 20 million in the project.Cavalli is synonymous with glam and rock. Look to Cavalli for color, flashy and sexy clothes with wild prints and lots of it. A genius when it comes to leather, his designs are wild, sexy, erotic, and fluid. His materials vary (leather, denim, silk, feathers) but the results are often unforgettable.


Florentine designer Roberto Cavalli


Cavalli's Collection












































































































































Valentino 

Italy's greatest couturier ,Valentino produces probably the best evening dresses for female with a lean cut and romantic embroideries.His red dresses are very popular amoung women.Valentino is also very respected in Paris for his Haute Couture collection and he is member of the Chamber Syndicate of Haute Couture.Valentino uses floral prints and top quality fabrics(silk among his favorite) with excellent colour contrasts(oftenle psychedelic colours) .Valentino's collection astounded everyone with it's subtlety and power. This provoked a binge of all-white and all-red clothing throughout fashion.His dresses are exhibited in art galleries around the world and his client list is prestigious and endless and many hail his dresses as "Rolls Royce" of fashion.A classy and elegant courtier who will always be listed among top designers of the world.He is a creator of highest rank in the spirit of the great tradition of haute couture fashion designers from the second half of 20th century. His contribution to refinement of shape and cleaning the silhouette in fashion design is doubtless. As a whole, the Valentino style is focused on the most attractive in the Italian manner of dressing – tenderness, romanticism and substance.
Valentino and his most loved Red dress

Valentino's Collection













































































































 Alberta Ferretti

Ferretti is an Italian designer born designer. Ferretti opened her first store aged just 18 and launched her eponymous label six years later in 1974. The Ferretti style is not one of old-fashioned prettiness. Her vision is a delicate one, developing an appreciation for textiles, daintily beaded or embroidered chiffons and sari silks. She is known for her super-sweet dresses and she kept with tradition and displayed floaty baby doll frocks adorned with ribbons gently tumbling down the side.

At 18, she opened a boutique in the resort town of Cattolica on the Adriatic coast. Alongside labels like Versace, Giorgio Armani, and Krizia, Ferretti began selling her own designs, which soon developed a cult following.In 1981, she debuted her collection on the Milan runway and three years later launched a diffusion line, which would become Philosophy di Alberta Ferretti.Ferretti is known for her designs featuring twisting, tucking, and draping techniques. Her style employs a subtle layered look, sometimes showing a hint of hand-beaded gauze which extends slightly beneath the hem of a wool dress. The erotic qualities of the chiffon and jersey fashions she introduced for her spring 2008 fashion collection is evident in the look of her dresses. Many of them are cut high in the front and draped low in the back. Her target customer is the cocktail crowd. Specifically the dresses are party frocks, above the knee, and enhanced by rhinestone rosettes and armour-like chain mail. Feretti's collection includes pleated bubbled coats, toga-like minidresses and skirts, and a sparse number of gowns of soft mint green and white hues. The minidresses and skirts were shown with ethereal models wearing metallic gladiator flats.In 1998, Italian president Oscar Luigi Scalfaro nominated Ferretti for the Cavaliere del Lavoro, an honor given to those who have wielded considerable economic and social influence in the country.
Alberta Ferretti

Ferretti's Collection































































Elsa Schiaparelli  

Schiaparelli was an Italian designer. She most innovative and influential dress designer of the 20th century. She went to Paris (from Rome) and started her own fashion collection in 1926.Known for her shocking designs and Surrealist influences, Schiaparelli's haute couture clothes and accessories became justly famous during the late 1920s. Her inventions included the color 'Shocking Pink', which she made famous, the innovative use of colorful zippers, gadget accessories such as scarves of material with a newspaper print design and the clinging and attractive bias-cut dresses. Schiaparelli genuinely brought fashion to the masses. She was also the first to introduce off-the-rack designer wear. She was again the first to show off her garments as they are displayed today--on ramps, with music and lights.

She was influenced by Spanish artists and use Spanish arts in her dresses.She is the only rival of  Coco Chanel.She collaborated with many artists and got inspiration for her clothes,including Salvador Dali.Schiaparelli’s designs were bright, loud and whimsical: Think necklaces covered in bugs and shoes as hats.So, who better to collaborate with Schiaparelli than the equally kooky Surrealist artist, Salvador Dalí.
 Dalí, famous for his meticulously painted dream-like scenes, created infamous outfits with Schiaparelli such as the lobster dress,skeleton dress, shoe hat and tears dress (not crying tears, but tears, as in fabric printed with rips and gashes!).
Though not much commercially successful but she was a true artist.Her collection is pure art ,infact she was an artist who made clothes.Many critics talk about her artistic brilliance and many designers study her designs even today.
Elsa Schiaparelli , Coco Chanel's only rival

Elsa's Collection 


























Ermenegildo Zegna

The prototype of the current Ermenegildo Zegna holding company was established by Ermenegildo Zegna in 1910 in Tivero, a small town in the Alps. The young entrepreneur devoted himself to his ambition to create fabrics of high quality for men's clothing and his strategy was to focus on the selection of the best raw materials directly from the producer; on innovations both in product and in production process and promotion of the brand.Parallel to his industry arrangements, the creator of the famous brand was dreaming to improve the mountainous terrain of his textile mills location. In 1930s, Ermenegildo Zegna planted more than 500 000 pine trees and rhododendrons on the barest mountain slopes. At that time, he also started the construction of a panoramic road named after him.
The sons of the founder, Angelo Zegna, an honourary chairman of the holding company and Aldo Zegna (who passed away in 2000), took over the management of the company from their father in the 1960s. Their company launched a menswear line that occupied the luxury goods niche on the ready-to-wear market.


Today Ermenegildo Zegna is a world leader in the luxurious menswear. Its annual production of fabrics stands 2.3 million metres, 600,000 over clothes, more than 1.6 million sports articles and 1.75 million textile accessories. The employees of the holding across the world number 7,000. Sales turnover in 2007 was 843.4 million euro, of which 90 per cent from clothing and accessories and 10 per cent from fabrics. 86 per cent of the total sales are generated outside Italy.
    
 The holding company is still a family business and is managed by the forth generation of the family: Paolo is a president, Ermenegildo is an executive director and Anna, Benedetta, Laura and Renata Zegna are among the other management members. In the 1980s the group finalized the process of vertical integration by opening the first monobrand boutiques in Paris (1980) and Milan (1985).
In 2007, the holding company became already an owner of 525 monobrand places for world sale (Ermenegildo Zegna and Zegna Sport are brands which company holds), of which 253 are under direct management. Recently the brand is diversified and, starting from the Chinese market, implements significant changes in the direction of the realization of its multibrand strategy.A license agreement for luxurious menswear was signed in the same year with designer Tom Ford.Zegna company uses top designers and give a modern and stylish look for gentlemen.
  
                                      
                          Paolo Zegna, the current President of Zegna Company
Zegna Family: Paolo Zegna, Gildo Zegna ,Anna Zegna, Angelo Zegna

As of September 2012 Stefano Pilati has joined Zegna as its Creative Director.

Stefano Pilati Returns to Italian Fashion

Pilati officially starts on January 1, 2013, which gives him the fall to get settled, size up his competition in Italy, and start designing. He’ll show his first mesnwear collection for Zegna in June, as well as a cruise collection for Agnona around the same time. 












Miuccia Prada

In 1978, Prada entered her family's business and soon set to work on reimagining a company that had grown sleepy and stagnant. With the help of her future husband, Patrizio Bertelli, Prada began updating the company's merchandise with designs she'd developed herself.Prada launched her eponymous ready-to-wear collection for autumn/winter 1989 to critical acclaim. The plain, almost austere lines of her designs provided a stark contrast to the overtly sensual designs of other labels of the time and one admiring fashion journalist described Prada's clothes as "uniforms for the slightly disenfranchised".In 1992, she debuted the less expensive bridge line Miu Miu (Miuccia's nickname), inspired by her personal wardrobe of earthier, hippies garments in natural fabrics and colours. 

Miuccia Prada uses a lot of crunchy polyester, parachute nylon and other synthetic fabrics. She likes Battleship green, browns, white, cream, and black. Simple destructured shapes, knee length skirts, her skinny belts had become the currency of success in the mid 90's. Her clothes are not exactly fashionable. There is no defining accent, just a grouping of desirable useful things in exquisite fabrics. Her clothes, though often deceptively plain looking, have become widely influential. She gives traditional garments a modern handling, like trimming nylon parkas with mink and making trench coats and twin sets out of silk faille. It seems that the whole world craves Prada's ice-cool minimalism and deadpan eroticism.Being very thoughtful, curious and independent, Miuccia Prada once designed a raincoat that was transparent. It would remain transparent until it was wet and then become opaque. In the same season she was also able to capture the admiration with her quirky tchotchkes, beaded bags, embroidered suede moccasins and raffish straw hats that would interest any housewife who was visiting Venice. The company being immune to heavy economic decline, Prada has always stood as a symbol of strength and determination due to which she was able to pay off everything.    
MiucciaPrada is an example of luxury that is a welcome form of luxury. Unlike the fashion of 80s, the Prada fashion was not displayed explicitly. It was more of comfort, form, purity and grace. Her collection avoids vibrant coloring and appealing looks.

 Miuccia Prada doesn't sew, embroider or knit.I never saw her sketch a skirt or a shoe, nor is she likely to pick up a pair of scissors and cut out a dress.She is not a typical sort of designer, instead she surrounds herself  with talented people whose job is to translate her themes , tastes and art concepts into clothes that bear the Prada name.
  
Miuccia Prada, who is entirely in charge of the companies creative decisions, says she bases her decisions mostly on intuition. She is reported to be overly selective about each detail of her design. Each product would be changed time and again in order to come close to Miucci Prada's initial idea. Her husband Patrizio Bertelli is the businessman behind her success. He is responsible for the commercial side of the products and trade strategies.Miuccia Prada is one giant of a designer ,she brings total creativity to fashion world and has earned her name as one of the top designers of the world.In 2010, Prada was the named the McKim Medal Laureate (for achievements in fashion and business) at the Villa Aurelia of the American Academy in Rome.
Miuccia Prada
  
Prada's Collection













































































































































Salvatore Ferragamo


In 1923 Salvatore moved on to Hollywood where he opened the ‘Hollywood Boot Shop’ that labeled him as the shoemaker of the stars. He had many devoted customers like Rudolf Valentino, Mary Pickford, Douglas Fairbanks, Gloria Swanson, John Barrymore Jr. and many others. He then opened a showroom with shoes exclusively for women.
Since he couldn’t keep up to the demands in the US, he returned to Florence, Italy in 1927. Florence was rich in traditionally skilled craftsmen. He began to produce shoes from here and also was able to export them to the US. Though there was an Italian crisis in 1929, by 1936 he was able to rent two shops in Palazzo Spini Feroni, in Via Tornabuoni. During this period he made his most celebrated designs like the ‘wedges’. He also used several innovative stuffs like wood, cork, metal wire, felt, raffia, and glass-like synthetic resins to make shoes.
In 1938, his success led him towards his company headquarters Palazzo Spini Feroni. This was followed by the purchase of ‘II Palagio’ a villa. He married Wanda Miletti in 1940. They have six children altogether.
In the period post war, Salvatore shoes were the symbol of Italy’s renovation. He made many inventions like the stiletto heels which were worn by Marlyn Monroe, the gold sandals etc. The ‘invisible sandals’ which won the ‘Neiman Marcus Award’ in 1947. His company employed about 700 craftsmen by 1950. Success came to him through his famous shop: the Via Tornabuoni which was visited by well known personalities like Sofia Loren Greta Garbo, the Duke and Duchess of Windsor, Anna Magnani and Audrey Hepburn.

Today Ferragamo Company is run by Salvatore's sons and it produces ready to wear( ready to wear collection has gained a top spot in fashion world aswell) and all accessories and is a top Fahion House of the world.Leonardo ,Fiamma and Giovanna Ferragamo design all the ready to wear and luxury stuff today.Fiamma Ferragamo's designs are really impressive and he is the Creative Director aswell.Salvatore's grand-daughter Vivia who after working with Emanuel Ungaro joined the Ferragamo House and has impressed many critics.Massimiliano Giornetti is the creative director since 2004. Giornetti is a precisely turned-out Florentine with Old World manners and rides in the small category known as Highly Successful Designers You’ve Never Heard Of. There are a few reasons for this. Number one: his brain is bigger than his ego. Number two: he deeply and fully understands the historic codes of the house for which he works. Number three: he has carefully watched and learned from several designers who crashed and burned before him. And number four (quite possibly the most important): he harbours no ambitions to appear in the pages of a fashion magazine naked (which, bizarre as it may be, is a professional anointment of sorts for every spotlight-loving male designer from Yves Saint Laurent in the 1970s to Marc Jacobs today).


Salvatore Ferragamo the famous shoe designer also produced luxury items for men and women.
                                                              
                                                            
Massimiliano Giornetti, Ferragamo's creative director



                                                  Giornetti's Collection for Ferragamo



















































































House of Gucci

Frida Giannini , current creative director of Gucci


In 2010, Gucci is one of the top luxury fashion brands in the world. The official name of the company is "The House of Gucci" since it is one of the famous Italian fashion houses. However, Gucci is actually owned by a french conglomerate called Pinault-Printemps-Redoute (PPR). The founder of the brand was Guccio Gucci who founded the brand in Florence, Italy in 1921. The brand is most famous for Italian fashion and leather products. One thing that sets Gucci aside from other brands is that is the top selling Italian brand in the world.
The story of the brand is an interesting and turbulent one since its humble beginnings in 1921. Guccio Gucci in 1921, it wasn't until 1938 that Gucci expanded out of Florence and opened a new boutique in Rome. When Gucci died in 1953, he left his fashion empire to his 4 sons. His son Aldo was central to the brands expansion into the world market since he opened the first Gucci boutique in New York. Further expansion, into Hong Kong and Tokyo occurred in the 1960s where Gucci was creating their own trends via celebrities like Jackie Kennedy, Grace Kelly, etc.
Guccio Gucci
However, during this time the family was in constant in-fighting. Reports at the time suggested the family fought during board meetings about inheritance, stock holdings, and how to operate the company.
House of Gucci Logo
The company hit a terrible rough patch in the 1970s and leading into the 1980s. At that time the brothers Rodolfo and Aldo controlled the company with equal shares. This occurred once again, due to complicated family fights. The company launched their accessories and perfume division and began to wholesale aggressively in order to expand that division. Aldo had developed that division and his intention was to focus on it in order to weaken the control of his brother Rodolfo. The perfume division was priced cheaper than other products and aggressive wholesaling made it available for sale in over 1000 stores. The result was the brand image was severely tarnished. The public now viewed Gucci as a cheap airport brand and not an exclusive luxury brand. Furthermore at the same time, widespread Gucci knock-offs started to appear on the market further weakening the brands image.
In 1983, the company was suffering financially and in brand image. Paolo Gucci (son of Aldo) proposed the idea of launching a cheap version of Gucci called Gucci Plus, the idea was not well accepted by the family. During a Gucci boardroom meeting about this issue Paolo was knocked out by an answering machine to the the face, by one of his brothers. For revenge, he reported his father to the United States authorities for tax evasion. His father was convicted of tax evasion and sent to prison after his son testified against him in court. These stories generated more interest in the Gucci family, then the brand's advertising could possibly achieve at the time.
Rodolfo died in 1983. This resulted in changes in the power structure of the company (family). His son Maurizio Gucci inherited his 50% share of the Gucci company. Aldo's son Paolo along with Maurizio teamed together to take control of the Board of Directors. Shortly after, the rest of the family left the company. This led Mauricio to seek help and ideas from outside the company in order to strengthen the brand and the company and operate peacefully.
Tom Ford, the man who saved the Gucci group and brought its glory back.
Gucci Shoes became one of the companies strong points. Gucci found following the disasters of the 1970s and 1980s that a return to its roots as an elite Italian fashion house was a must. They realized that it was impossible to be both a mass production brand and a luxury brand. The leather goods like Gucci shoes had given the company its name in the 1920s and 1930s and they felt they needed to focus their efforts on fashion innovations in those areas. Furthermore, in 1997 Gucci took over Severin-Montres and rebranded it under the Gucci name. Thanks to star designer like Tom Ford who not only saved the Gucci group but also made it the number one Fashion House of the world,Frida Giannini is successfully running the Gucci group nowadays.The watchmaker was one of the most respected in Europe at the time and contributed to Guccis goals of maintaining their prestige and elite image amongst fashion conscious and wealthy consumers.

                                           Gucci's Collection (Frida Giannini's Collection)










































































































Stefano Pilati

Pilati or as some call him a Renaissance man ,worked for Giorgio Armani and Prada before moving to Yves Saint Laurent.He gave YSL a distinctive look and created entirely stunning collection over the years.As creative director of Yves Saint Laurent for the past six years, Pilati has reconstituted the Saint Laurent style in terms that are contemporary and compelling. But the fanfare has been muted and the critics have been slow to come around, even when ideas that Pilati introduced have been taken up as trends. You would think that the remarkable turnaround in the company’s sales, from nearly $100 million in losses to a profit, according to Pilati, would qualify as vindication. But Pilati’s detractors are busy quibbling over his interpretation. Too reverent for some—mere copies of the master’s greatest hits. Not reverent enough for others—too much of a departure. Everybody has an opinion. The consensus, to the extent that there is one, seems to be that Saint Laurent is an impossible act to follow.

The vocabulary is familiar to any Saint Laurent fan, though Pilati refrains from direct quotations. Last fall: high-waisted pants and skirts, silk blouses, black jumpsuits, capes and capelets, gathered shoulders, plumes de coq. For spring: ruffles and flounces, halter necklines, contrast edging that traces the outline of a skirt or a collar, gold platform sandals. And perennials: safari jackets, trenchcoats, tuxedos. Louise Neri, a director at the Gagosian gallery and a close friend of Pilati’s, says that, like many sophisticated Italians, the designer “doesn’t reject history; he absorbs it and learns how to use it as counterpoint.”

 
Often way ahead of his time, Pilati's designs are time and again questioned and then latterly widely copied, proving his credentials as one of the most talented and imaginative designers working today.He is making sure that YSL Fashion House does not loose the prestige which its founder built.In February Pilati left YSL and Hedi Slimane joined YSL and YSL was renamed to Saint Laurent Paris.

Stefano Pilati,Renaissance man
                                                            Pilati's Collection for YSL






































































Emilio Pucci 

Emilio Pucci di Barsento, Marquis of Barsento, was born in 1914 .He was a Florentine aristocrat best known today for geometric and psychedelic-print clothing, but during his life he had various other guises from politician to Olympic skier to artist.The Italian marquis, Emilio Pucci, whose elegant sportswear has become a status symbol, is among the post-WWII couturiers who made the world conscious of the distinction of Italian design.He was also a very talented Florentine artist whose art is exhibited in  art galleries of Florence and around the world and at the same time a respected politician. After the war, there was a great hunger for colour, novelty and newness.Pucci was also renowed for his Haute Couture collection. 

The simplicity, colour, style and movement of Pucci’s clothing contributed an unsurpassed sophistication in casual dress, and it is still influential today. Known as the "Prince of Prints", Pucci designed slacks, shirts and dresses in vivid and startling colour combinations. By urging chemical companies to develop a broader range of vibrant hues, Pucci created a kaleidoscope that had not been possible before. He achieved varied effects, even within the same palette of colours, by changing the combination, scale and proportion. His wild geometrics and multi-collared flowing designs replaced the staid, tame prints that had been more typical. Pucci drew the hundreds of print designs for each collection himself, and he signed all of his creations with "Emilio", from clothing to carpets, from the Apollo 15 space mission logo to a Ford Lincoln Continental. It was Pucci’s combination of elegance and excitement that resulted in his tremendous success. His designs were worn by countless celebrities, such as Jacqueline Kennedy Onassis and Grace Kelly.After his death in 1992 his daughter Laudomia Pucci is running the House of Pucci.In 2012 House of Pucci also started to design menswear.
Pucci painting his trademark designs

Pucci's print
                                                             
Emilio Pucci

The Florentine designer Emilio Pucci is famous for his geometric prints 

                                                                 Pucci's Collection


















































 
Gianfranco Ferre

Italian designer Gianfranco Ferre pictures the women who wear his clothes as "in movement, dark-haired, scintillating and brilliant." He likes his women to be dressed in feminine curved lines, asymmetric or subtly restrained silhouettes. His garments are usually graphically created in strong shapes and bright colours. Highly sensitive to form and outline, Ferre shows collections that bear the hallmarks of one whose early training was in the careful study of detail, in analysis and in planning. His intellectual approach to design, produces powerful and controlled clothes which are often folded and layered to create his precise statements. Ferre has become noted for his expert use of stark colours, especially red, black, white and gold, and his extravagant use of luxurious fabrics such as fur, leather and taffeta. He is however still able to insert a little fun into his garments, like this dress made of cane in a basket weave, for Spring 2000. One of the garments with which he is always connected, is the white blouse. He is renowned for the way he sculpts white cotton, silk, or his favourite organza into so many shapes. He has taken the white shirt and made it his own, elevating it far above a humble shirt. He uses beaded cuffs, lace ruffles, collars that soar like birds or that cut loose with billowing sleeves. He is the king of the white shirt. 

Harmony, geometry, finesse, free-flowing silhouettes, volume and fullness, classic yet modern, are some of the expressions used to describe the creations of Gianfranco Ferre. He has been called the "Frank Lloyd Wright of Italian fashion" comparing him to the great American architect.
Gianfranco Ferre


Ferre's Collection
































































Gianni Versace 

Gianni Versace was one of the most important Italian designers of the 1980's and 90's, famous for his strong colour sense and clean lines. He like to wrap the female form, often with bias-cut clothes and fluid silks. Many of his ideas were audacious, but all were carried out to a high level of technical achievement. Versace viewed his clothes as powerful statement which were executed with unfailing confidence. Almost always the body was swathed or the garment wrapped in some manner. In his clothes, classical historical references blend with bold geometric shapes and complex textures in brilliant colours. His designs are unmistakable, he enjoyed working with leather and experimenting with new fabrics and trimmings. His designs for the theatre and ballet, undoubtedly influenced his fashion work. Versace was murdered on July 15, 1997, at the age of 51, outside his Miami Beach mansion; he was shot to death on his front steps.Gianni Versace's lifelong passion for art together with his own visionary imagination have left us an extraordinarily vibrant body of work -- and certainly one of the most original creative legacies of our time.
Gianni Versace

                                                             Gianni Versace's Collection









Donatella Versace

Today Donatella Versace(Gianni Versace's sister) has taken over the company,she was working with her brother in past aswell so using what he learned from him and her own talent she has earned a name in fashion world and even now House of Versace is still one of the top fashion house in the world.She produces one of the most impressive women line in the world and her collection for women includes colourful prints ,fine cut dresses with top of the line fabric and good colour selection.In menswear she also produces seductive and elegant suits and formal wear.She uses colours and contrasts to give a youthful and sexy look to her clothes.Her cuts are fine and elegent too.Critics consider spring 2006 (coinciding with her new sobriety) to be her breakthrough collection, the one in which her own true signature—softer, lighter—finally emerged.Donatella was recently offered a membership to Chamber Syndicate of Haute Couture and she will present her collection from 2012.


Donatella Versace

                                                       Donatella Versace's Collection























































































                                                           














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